A couple of weeks ago, my husband and I went to see Chuck Mangione who was appearing at one of the local casinos. He put on a great show and ended his performance with one of his most popular tunes, “Feels So Good”.
I started thinking about what it meant to have one’s business ‘feel so good’. Many business owners I know are working hard and yet, not quite feeling as satisfied as they’d like.
I believe there are five keys to happiness and success as it pertains to creating the business of your dreams.
1. Doing work you love
2. Working with clients you love
3. Having clients who love you
4. Making the amount of money you love
5. Having an impact you love
That may sound easier said that done. I’ve elaborated on these tips on to make your business feel so good.
1. Doing work you love
Most business owners go into business because there is something they are gifted at or love doing. They then get consumed with running their business and it takes over their life. In the beginning, they wear many hats: service provider, sales person, bookkeeper, marketing strategist, administrative support. They wear themselves ragged. If things go well, eventually they think about hiring someone to help. But many people think they aren’t able to hire someone or fear that they’ll lose control or quality if they delegate and let go.
I’ve spoken about this before, but it bears repeating. Stick with what you love. Just this week, I made a list of things I found myself doing that drain my energy and brain power. Yes, I CAN do those things, but doing so wears me out. I’ll be searching for people to add to my team even if they only work a few hours each week. Each of us have a gift and it’s better for us and for our business when we stick with spending our time exercising those gifts. That will make us feel good!
2. Working with clients you love
In the beginning, we tend to work with ANYONE who is willing to pay us. But the most successful people have taken the time to articulate who their ideal client is. They know demographic information about their ideal client (gender, age, education, income, etc.). They also know psychographic information (personality, likes, hobbies, temperament, etc.).
When you work with clients you don’t like, they rob your energy and make you dread ‘going to work’. If you have clients that are draining you, fire them! Identify your favorite clients then resolve to fine more just like them.
3. Having clients who love you
When you work with clients you love, you’ll be at your best. You’ll understand them, serve them. Dote on them even. You’ll provide an extraordinary level of service and delight them with your efforts.
As a result, they will love working with you. The relationship will continue to blossom and grow. It will be easy to be happy around them. They will treat you well. They will tell their friends.
4. Making the amount of money you love
Clearly, having sufficient business revenue and profit levels to enable you to pay yourself consistent with the lifestyle you envision is the key. When you focus on doing work you love, you’ll excel at it and will become a client magnet. When you work with clients you love, they’ll love you back and recommend their friends to you. When those things combine, voila! Revenue goes up.
Make sure you’re investing money in products and services that will help you grow your business and run it more efficiently. If cash flow is an issue, barter for services with others who are willing to do the same. Get the help you need.
Ramp up your perception of yourself. Don’t undervalue what you provide your clients. If you have doubts about your value – get over it. Ask you clients what they love about working with you. Listen to what they say and incorporate their feedback in your marketing and sales efforts. Offer new products and services that highlight your gifts. Then look for clients who can afford to pay you what you’re now coming to realize that you’re worth.
5. Having an impact you love
Nothing does more for your confidence than delivering your gift to your target market (or anyone for that matter) and receiving feedback that it helped transform someone’s life. But first, you must know what your legacy is: what impact you want to leave on the world.
When you’re clear about that legacy, it will shape the conversations you have. It will guide your actions. It will lead you to populations that need your gift. You will be fulfilled.
When you accomplish these 5 things: doing work you love, working with clients you love and who love you back, making the kind of money and impact you love, your business will “Feel So Good” and so will you!
Loretta Love Huff, the Dream Leader for Business™, is an award-winning business and executive coach. She helps entrepreneurs implement their ideas and turn them into profitable & fulfilling businesses.
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